In our earlier blogs, we have mentioned the first step in SEO process of internet marketing.  In this blog we are going to discuss the step 2 in SEO, i.e, Competitor Analysis.

Meaning of Competitor Analysis

Competitor Analysis is the most significant part of marketing and strategic management. It is a tool to assess the strengths and weakness of the existing competitors and the potential competitors. This analysis is a strategy which is both offensive as well as defensive to identify the opportunities and threats.

In SEO, competitor analysis is the primary method of deconstructing the online marketing strategy of competitors to discover how they are doing so well.

Parameters of Competitor Analysis in SEO

Keyword Google

Search

Count

 Top Competitors Domains

of Competitors

 Meta Details Domain Age of

competitors’ websites

•    Keyword : The term on which one plans to compete
•    Google Search Count: What is the actual search count on online search engines?
•    Top Competitors: Identify your competitors
•    Domains of the competitors’ websites: Note down the domain of the websites of competitors to study their strategy.
•    Meta Details: Check out the Meta details of the competing websites.
•    Domain Age of the competitors’ websites: How old are the websites of your competitors?